Stanford psychologist Kelly McGonigal, Ph.D.’s, The Willpower Instinct, based on her wildly popular course and Psychology Today blog of the same name, explaining the new science of self-control that is emerging from psychology, neuroscience, medicine and economics to shatter long-standing myths and help readers create environments that boost their willpower and master practical strategies for self-control without suffering, at auction in a significant deal to Rachel Holtzman at Avery/Penguin.
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