The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling – simple pictures, clear words, and powerful emotions – that together motivate audiences to pay attention, learn something new, and make effective decisions.
The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.