Jony Ive’s product designs for Apple have not only made it one of the most valuable companies in the world, they’ve overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple’s design chief, who shuns the spotlight and lets his work speak for itself. Now inĀ Jony Ive: The Genius Behind Apple’s Greatest Products, CultofMac.com editor and New York Times bestselling author of Inside Steve’s Brain Leander Kahney takes a rigorous look at a remarkably creative career and offers a unique perspective on how Ive designs killer products that attract fanatically loyal customers. (Portfolio/Penguin)
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