Month: October 2008

From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless. As an entrepreneur who has built several successful, eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business–and then delivers a gold mine of business ideas for every kind of product and service. Build a Green Small Business: Profitable Ways to Become an Ecopreneur also gives you: Green Entrepreneur Rules that will get you started on the right foot, marketing, advertising and networking techniques that build a loyal customer base, and lots of other valuable resources, including green franchises, contacts and web links for more information. Whether you’re a novice or a veteran business developer, Scott points the way to productivity and profit strategies you can build into any small business model. (McGraw-Hill)

Ms. Cahill for Congress: One Fearless Teacher, Her Sixth-Grade Class, and the Election That Changed Their Lives Forever is the remarkable story of a teacher who ran a grassroots campaign for Congress… from her sixth-grade classroom. “You can’t run for office in this country unless you’re a millionaire or you know a lot of millionaires.” This offhand remark from one of her students dismayed public school teacher Tierney Cahill. When she told the kids that in a democracy anyone can run for office, they dared her to prove it — by running herself. With her eager students leading the way, and a war chest of just seven thousand dollars (compared to opponents with one hundred times the funds), Cahill not only got her name on the ballot but she won the Democratic primary. And as the campaign moved forward, Cahill’s students blossomed beyond her wildest expectations. Ms. Cahill for Congress is the inspiring story of an exceptional teacher who proved that anyone really can run for office — and even without money or connections, make a difference in a great many lives. (Ballantine/Random House).

Self-published in 2005, personal branding consultant Peter Montoya‘s The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace is a step-by-step guide for professionals looking to develop a strong company brand. In its first edition, the book became an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan’s business bestseller list. Now revised and completely updated, this invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. Robert G. Allen and Mark Victor Hansen, coauthors of The One-Minute Millionaire say “Montoya’s Personal Branding ideas are going to change how business owners and professionals promote themselves.” (McGraw-Hill)